Others will stay in the business of teaching but place their bets on professional education and “well-rounded education”(素质教育), which is not schoolwork-oriented and instead involves extracurricular activities such as arts, sports, science, technology, engineering and civics. But some companies have decided to sever their K-9 operations altogether, exploring completely different businesses: agriculture ecommerce, garment-making and even coffee houses. The Wall Street Journal in November reported that several major Chinese tutoring and ed-tech companies were in discussions with China's government to resume K-9 tutoring, under the condition they run their businesses as nonprofits. Pivoting has become a necessity ever since Beijing delivered a devastating blow to the private tutoring industry this past summer by banning many types of after-school tutoring outright. Management at China’s leading tutoring and ed-tech firms has been racking brains in an effort to pivot away from the once-lucrative but now moribund K-9 tutoring business.
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January 2023
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